WOW HYDRATE became Southampton's Official Sports Hydration Partner

WOW HYDRATE became Southampton's Official Sports Hydration Partner in July 2019.

The company is an ambitious brand that has launched within the sports hydration market, seeking to challenge the traditional industry leaders through its innovative approach.

Offering a range of sugar-free electrolyte and protein waters that utilise a unique push-cap technology to release fresh ingredients into its drinks, the company’s mission is to inspire those interested in living an active lifestyle, delivering them the health benefits they truly need.

WOW HYDRATE shares Southampton’s ambitious, innovative and science-led approach, with its technology ensuring that the ingredients and flavour contained within its drinks remain at their most powerful, while also helping to cut the amount of sugar in people’s diets.

Over the course of the two-year partnership, WOW HYDRATE and the club will collaborate on a range of digital content series aimed at helping supporters fulfil their health potential, with the drinks brand having a significant presence across Southampton’s social media channels, including during press conferences and on a match day, as well as a product trial with the Southampton FC Women’s team.

Southampton Football Club’s Commercial Director, David Thomas, commented: “It’s exciting to be teaming up with an innovative challenger brand as they look to position themselves within elite sports.

“The partnership feels like a natural fit with our shared aims of improving performance, and we look forward to creating exciting content for our fans in collaboration with WOW HYDRATE over the coming seasons.”

WOW HYDRATE Managing Director Jon Hayman said: “We are delighted to link up with Southampton Football Club as their Official Sports Hydration Partner. The club share the same ethos as WOW HYDRATE with their forward-thinking approach to sports science and hydration.

“Our sugar-free electrolyte and protein waters will not only benefit their elite footballers but encourage fans to drink sugar free drinks.”